Messaging & Entitlement RBM Gateway

An SMPP to RCS Business Messaging bridge. Every aggregator, enterprise and legacy A2P platform on your network already speaks SMPP. Almost none of them speak RBM. This gateway closes that gap without a single one of them changing their integration.

SMPP 3.4 / 5.0 in, Google RBM and MaaP out
Automatic fallback to SMS when the handset or network cannot take RBM
Rich card, carousel, suggested reply and suggested action from templated SMPP payloads
Per-aggregator authentication, throttling, branding and billing records
Delivery, read and interaction receipts mapped back into the SMPP receipt flow

Discuss A2P monetisation

Messaging & Entitlement

SMPP 3.4 / 5.0

Google RBM

MaaP

Rich cards & carousels

Suggested replies

SMS fallback

Per-aggregator policy

CDRs

Brand verification

Multi-tenant

The bridge is the business case

RCS business messaging is where the operator revenue in RCS actually sits. The obstacle is not demand and it is not the handset base — it is that the entire A2P supply chain, built over twenty years, terminates in SMPP.

Asking every aggregator and every enterprise platform to build an RBM integration before you can sell a single rich message is a multi-year adoption curve. Translating at your edge is a deployment.

The gateway accepts what the ecosystem already sends, upgrades it to RBM where the destination supports it, falls back to SMS where it does not, and reconciles receipts so the sender’s existing reporting keeps working. Your A2P revenue per message moves without your A2P partners doing anything.

Capabilities

Protocol translation

SMPP submit mapped to RBM agent messages, with templated rich content driven from TLVs or from a per-sender template library.

Intelligent fallback

Capability checked per destination before send. RBM where it lands, SMS where it does not, one receipt flow either way.

Commercial controls

Per-aggregator throttles, quotas, allow-lists, brand verification state and rated CDRs for both legs.

Assurance included

Per-aggregator and per-brand delivery quality measured on the wire, so a disputed campaign is a data question.

Logical architecture

SMPP front end. Bind management, windowing, throttling and per-aggregator authentication, sized for A2P peak.

Capability resolver. Is this destination RBM-capable right now? Cached, with a policy for cache-miss behaviour.

Content mapper. Template library turning structured SMPP payloads into rich cards, carousels and suggested actions.

RBM connector. Google RBM / Jibe agent APIs, or an on-net MaaP platform, with retry and rate policy.

Receipt reconciler. Delivery, read and interaction events folded back into the SMPP receipt the sender expects.

RCS Provisioning

SMSC

Your aggregators already speak SMPP.

Let them keep doing it, and start charging RBM rates. We will show you the mapping on your own traffic profile.

Contact us

Messaging & Entitlement