The ML algorithms consider the following data when making recommendations: Retailer data, such as customer searches and trends Collection popularity, such as top selling products Additional contexts, such as store location, time of day, or day of week The discovery feed displays carousels and shoppable ads in the following order: One product carousel, which contains organic recommendations and sponsored products
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Michael Grieve: When you have people who come in and you see them buy something and you ask them about it next time, you go, Oh well, you tried this , so then they recommend a book to you and you read it
Retrieved 20 November 2011