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Australias smoking rates have plateaued in recent years, as the current smoking prevalence for Australians aged 14+ has only declined slightly from 12.8% in 2018 to 11.8% in 2023.[xlvi] This is in contrast to Aotearoa New Zealands decline in smoking rates over the same period, where current smoking prevalence dropped from 15.1% in 2017/2018 to 8.3% in 2022/2023.[xlvii] It has been suggested that this slowing in Australias smoking cessation rate is partially associated with Australias total ban on commercial sales of nicotine products, excluding tobacco cigarettes.[xlviii] [xlix] Australias vaping prevalence has seen a significant increase over the same period, jumping from 1.4% in 2018 to 8.9% in 2023.[l] The Director of Action for Smokefree 2025 has emphasised: The only policy difference between Aotearoa New Zealand and Australia during this period has been that we allow nicotine vaping sales to compete with cigarettes, whereas Australia has taken a prescription model that puts much safer vaping out of the reach of most people.[li] What have government and health organisations' messaging been around vaping for harm reduction

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Public health advocacy groups have increasingly targeted herbal cigarettes in recent years, arguing that their tobacco-free positioning may create a gateway effect encouraging younger consumers to normalize the physical act of smoking, potentially increasing the likelihood of eventual conventional tobacco uptake