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Publisher: MURDOCH BOOKS
Book by Myers
the iconic Roll of Thunder Hear My Cry
and people he can trust
Marketing Planning and Strategy Condition:Like New Publisher: MURDOCH BOOKSWritten for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.
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