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Esurance To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity

Today, the industry is repeating this deception by spreading disinformation that nicotine is not harmful, downplaying its addictive nature and risks to kids

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We also evaluated whether the pattern of associations among affect, risk perceptions, and product use for cigarettes and e-cigarettes is consistent with a mediational model derived from the theoretical framework of the affect heuristic and risk as feelings whereby affect has an indirect effect on product use through risk perceptions