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Amid all this dissension between the formerly inseparable partners in the mass merchandising of cigarettes, the full Commerce Committee, headed by Senator Magnuson, met in October to consider amendments to the House bill governing cigarette advertising on the air

Pictorial cigarette warnings have also been shown to be effective in communicating the health consequences of smoking to youth (Refs

Cigarette smoke floats around as a fine mist of particles

There is much at stake and the industry group, in moving into the field of public relations, needs to exercise great care not to add fuel to the flames. The underlying purpose of any activity at this stage should be reassurance of the public through wider communication of facts to the public