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The public relations man, Edward Bernays, is credited with having popularized cigarettes among women in the late 1920s by hiring models to smoke Lucky Strike Green during the Easter Parade, and he was joined by the advertising mogul, Albert Lasker, who was one of the earliest advertising men to study psychology and its influence in advertising and helped greatly popularized smoking among women

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The FDA should consider implementing warning labels with more graphic imagery in order to maximize the impact of warnings across different populations of adult smokers, including more disadvantaged smokers, Thrasher said.