Smokers can couple the range with our recently launched Rizla Flavour Infusions, which will enable them to enjoy a familiar mentholated experience, while also providing incremental sales opportunities for retailers. Brand loyalty has always been strong purchase driver in tobacco and our research shows that 82% of menthol and crushball smokers will remain with their usual factory made cigarette brand, while 70% are expected to switch to a smooth or full flavour variant when the menthol ban arrives, Street added.
This makes CAPNOS complementary rather than competitive in some cases
Exley, C., Begum, A., Woolley, M.P
The message is loud and clear plain packaging works, and it is here to stay. Professor Mike Daube, who chaired the governments expert committee that recommended plain packaging, said the tobacco companies were desperate to prevent plain packaging here and internationally because they know it works