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Mild Filter Tip Cigars was constructed to aid in making the taste of the smoke as smooth as can be as well as ensuring an easy smoking cigar

Around the mid 80s their advertisements targeted the African American community in urban areas

Its taste is no longer flat and sharp but full, round and golden

He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand