MODULE 1: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER CLASS Taste five wines perfectly paired

Taste five wines perfectly paired to enhance each fragrance

Through discussion we’ll explore:

color psychology

Articulate the sustainable packaging design system concept

MODULE 1: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER CLASS Taste five wines perfectly pairedLEARNING OBJECTIVES Fragrance Packaging Solution Demonstrate an understanding of the packaging design processes from concept development Students develop an end to end packaging concept for a fragrance line. Incorporates marketing strategy, sustainability goals, regulatory compliance, and trend forward design. Introduction to Packaging as a Strategic Marketing Tool Packaging as the silent salesperson in retail and e commerce. Understanding consumer