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If this all seems like too much hippy dippy crap for you, feel free to skip this one, but dont say we didnt warn you when the number of people inviting you over for a smoke begins to dwindle all the way to zero To The Left
We see them dashing noisily along the streets, with a crowd of lads and urchins in hot pursuit. This series of cards, with images of the text on their backs, can be found in Duke Universitys Emergence of Advertising in America digital collection, which also holds many other groups of cigarette cards.
So theyre very aware of how much Hollywood used smoking as a character description, as a stand-in for things like sex or intimacy or danger or help or friendship, or some kind of bonding. In Old Hollywood, smoking often functioned as a substitute for sex, like in the iconic scene in Irving Rappers 1942 Now, Voyager, when Paul Henreid whips out two cigarettes, lights them both in his mouth, and passes one to Bette Davis
