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Although the relative effectiveness of specific message concepts and strategies varies by target audience, research shows that countermarketing and other media approaches must have sufficient reach, frequency, and duration to be successful (Terry-McElrath et al

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Get 24-7 counseling and support consisting of telephone sessions with a trained quit coach, nicotine replacement therapy (4 weeks free of patch or gum to eligible clients), web based services, recorded messages, texts, and/or literature