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This research is a powerful reminder of the urgent need to address cigarette smoking as the leading preventable cause of death and disease in the UK

Colors are really used to identify and differentiate different brand packs, David Sylvia, a spokesman for Altria, the parent company of Philip Morris, said Thursday

Packaging regulations in various countries also dictate things like mandatory health warning space, minimum pack dimensions, and even restrictions on colors or branding elements, all of which interact with how many cigarettes a manufacturer can fit into a compliant box

While companies like Reynolds and Philip Morris are still profitable on a global scale cigarette sales are rising in low-income countries and Reynolds also sells nicotine replacements and other alternative products the companies best option for targeted advertising in the US market these days is to go into bars and ask people for their emails and home addresses