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Three companies that look like prototypical cigar-butt businesses are, coincidentally, cigarette makers British American Tobacco (BTI -3.58%) and Altria (MO -0.13%), and coal miner Alliance Resource Partners (ARLP -0.56%)

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If this is truethat patterns of belief inform our sense of who we are and influence self-esteemmarketers might want to rethink messages intended to convince potential customers that the marketers product is scientifically superior to the product the customer is now using