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As a Philip Morris executive said in an internal memo in 1966, the illusion of filtration is as important as the fact of filtration.[12] In 1976, Ernest Pepples, vice-president and General Counsel for Brown & Williamson, wrote that despite the industry claims made about filter cigarettes, in most cases, the smoker of a filter cigarette was getting as much or more nicotine and tar as he would have gotten from a regular cigarette.[13] At the same time, company lawyers were concerned about the reputation of their non-filter brands, which, by implication, were more dangerous

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But for those who are more concerned with long term health and indoor pollution, air purifiers and filters might be a better way to go

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