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Archived from the original on March 15, 2022

For cigarettes, packaging has also become more important over time as advertising, via media such as television and radio, becomes restricted 22,24

"But we need independent evidence to support any claims made by the tobacco industry." By advertising their newer products as safer than traditional cigarettes, manufacturers could find a way to bring back the very marketing schemes built around traditional cigarettes into the mainstream and to a new, younger audience, buying slick magazine ads, sponsoring big-name events, and cultivating a revamped culture of cool around the products

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