Consumer Culture, Branding and Identity in the New Russia Life and Stephen Bikos

and Stephen Bikos

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Consumer Culture, Branding and Identity in the New Russia Life and Stephen BikosAs shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in todays Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual not to say spectacular nature both of consumption generally, and of Russian consumer