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PHE director of health improvement, Professor John Newton, said: "It would be tragic if thousands of smokers who could quit with the help of an e-cigarette are being put off due to false fears about safety
Acknowledgments This manuscript was partially supported by the Grant from National Institutes of Health (NIH), Department of Health and Human Services (DHHS)
In as-yet unpublished work, Mathios reports that in hypothetical purchasing experiments, when faced with increased ENDS price, users immediately choose cigarettes rather than quitting ENDS ( Among adolescents, Pesko and Warman 19 report a significant positive association between ENDS cartridge price and number of cigarettes smoked, while other outcomes in this study and in Cantrell et al
Yet there is more work to be done to continue raising awareness about the harms of tobacco use and the benefits of going tobacco-free, especially in countries where the burden is greatest
