Blueberry Watermelon: A blend of the sweet flavors of blueberries and watermelon
These monthly retail prices of brands of packets of cigarettes were averaged to determine annual average retail price for each brand
Top-Down Approach The top-down approach used macro-level indicators: Parent market benchmarks Global/regional industry trends Economic indicators (GDP, demographics, spending patterns) Penetration and usage ratios This approach was used for segments where granular data were limited or inconsistent
Moe, [email protected] Present address: Shuang Liu, Department of Plant, Soil and Microbial Sciences, Michigan State University, East Lansing, MI, United States Disclaimer All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers