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Smoking is the leading preventable cause of death in the United States

The intention appears to be to emphasize authenticity by returning to yellow, the color of Camel's existing cigarette packs, and also aims to target enthusiasts who liked Camel's yellow cigarette packs

More recently, in August 2019, the US Centers for Disease Control and Prevention (CDC) declared an outbreak of the e-cigarette or vaping product use-associated lung injury (EVALI) which caused several deaths in young population (reviewed in [20])

Many countries require standard pack sizesoften 20 unitsto curb impulse purchases and simplify enforcement