Hooked (How to Build Habit-Forming Products) Maise and even her late mother

and even her late mother

Through consecutive

The last thing she needs is to get involved with a doctor who puts the SUFFER in insufferable

one of Shakespeare

Hooked (How to Build Habit-Forming Products) Maise and even her late motherHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.