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Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff cigarette brand at Imperial Tobacco Limited, insisted that four primary factors have to converge to assist a cigarette brand in being perceived as luxury: superior quality, desirability, heritage, and relevance to the end consumer

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While nearly every brand used this dubious marketing approachincluding Dunhill, whose doctor claimed you could cut down on smoking while still firing up a pack a day)the prime offender was Camel, which cited an incredible study that found more doctors smoke Camels than any other cigarette.