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In fact, 2023 statistics from the US show that 1 in 20 Americans vape, with teenage e-cigarette consumption having increased annually by 1,800%

The true cost of cheap cigarettes can today be laid bare as the M.E.N launches a campaign against the illegal tobacco trade

The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product

Cotti CD, Courtemanche CJ, Maclean JC, Nesson ET, Pesko MF, Tefft N